Recycling & Energy
Food: Too Good Too Waste
Play with your food—just don’t waste it.
Food waste is easy to overlook—until you see it in a whole new way. This campaign set out to change habits by shifting perspectives, turning everyday scraps into something unexpected. Through stop-motion GIFs and vibrant photography, food waste was reimagined as art: a fish made of strawberries, a hot air balloon lifted by cauliflower clouds, and more. Each visual invited viewers to look twice—and then look into food-saving tips, tools, and resources they could use at home. Because if we treat food like it matters, it stops ending up in the trash.
